Is fear and being uninformed hurting your wallet? There’s a comforting solution to Canadians’ investment doubts.




Link’s robo-advisor and its algorithm creates and maintains personalized portfolios, taking the worry out of retirement investing.

Apparently, Canada’s aspiring investors are really perspiring investors.

According to a nationwide survey recently conducted by the Investment Industry Regulatory Organization of Canada (IIROC), a significant number of Canadians want to invest but are not doing so because they lack sufficient knowledge and aren’t self-assured enough to take the next step.

Among these self-identified “aspiring investors,” IIROC’s survey found:

  • 49% say they don’t invest because they don’t know enough about the process
  • 60% are not confident in their ability to make investment decisions
  • 61% don’t know where to find investment information or advice
  • 65% don’t know what investment products are available

If your employees are wringing their hands over this investment dilemma, there’s good news...they don’t need to.

Link Investment Management is a disruptive innovator in the workplace financial wellness space, evidenced by our own robo-advisor.

“Our robo-advisor is built on our own algorithm which can take the worry out of retirement investing,” says Brian McClennon, President and CEO of Link Investment Management.
“By combining our robo-advisor with a passive investment model using low-cost, index-tracking Exchange Traded Funds (ETFs), we’re changing the way Canadians look at retirement,” he adds.

Link’s savings vehicles, like the defined contribution Alberta Link Pension Plan (ALPP) and our Group RRSPs and TFSAs, use our robo-advisor to create tailor-made investment portfolios that are based on an employee’s retirement objectives, risk tolerance and timeline.

Combined with regular, automated portfolio rebalancing, a lower and completely transparent fee schedule, and a fully digital platform, Link’s workplace equity, savings and health plans can improve retirement outcomes for employees.

As an example, the ALPP – a Multi-Employer Pension Plan (MEPP), is open to any Canadian business and reduces complicated plan administration and fiduciary liability.

“Traditionally, employer sponsored pension plans suffer from poor employee engagement for a number of reasons—lack of understanding of the plan’s benefits, low investing confidence and an overwhelming number of choices. That can ultimately result in poor decisions.” says Mr. McClennon.
“Link’s robo-advisor removes the uncertainty. We harness the latest technology to produce a simplified investment model—one that meets each employee’s needs and goals through a simple and stress-free user experience.”

Read more: Can you triple your retirement savings with Link’s MEPP over your individual RRSP?

Read more: Active fund managers’ poor 2018 scorecard continues ‘long-term underperformance’

Read more: Why wait? Avoid the ‘cost of delay’ in retirement savings

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